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Charlotte Fixler's blog

THINKFUN RELEASES KICKSTARTER SENSATION ROBOT TURTLES™, THE BOARD GAME FOR LITTLE PROGRAMMERS, TO FAMILIES EVERYWHERE

ALEXANDRIA, Va. (January 31, 2014) – ThinkFun®, Inc., the world’s leading developer of addictively fun games that sharpen your mind, will bring Kickstarter sensation Robot Turtles™, the board game for little programmers, to the market in concert with national movements supporting code literacy and STEM education. ThinkFun is internationally known for Laser MazeTM, Rush Hour® and Zingo!®.

 

BOARD GAME TEACHING PRESCHOOLERS HOW TO CODE AND MARBLE RUN INSPIRED BY LASER MAZE™ TOP THINKFUN’S 2014 LINE UP

NEW YORK, Feb. 17, 2014 – Toy Fair Booth 1933 – A board game that teaches preschoolers how to code, a marble run in the spirit of Laser MazeTM, new editions of Zingo!®, and a get-up-and-dance game for toddlers are highlights of ThinkFun, Inc.’s line up for 2014 premiering at the American International Toy Fair. ThinkFun is the world's leading developer of addictively fun games that sharpen your mind.

 

TOP 10 THINGS PARENTS AND THEIR LITTLE PROGRAMMERS WILL LOVE ABOUT ROBOT TURTLES

 

Playfully Based on Serious Research From Martin Research Consulting

ALEXANDRIA, Va. (December 9, 2014)  - Just in time for Hour of Code, a new research study released by ThinkFun® and Martin Research Consulting suggests that Robot Turtles, the only board game that teaches coding skills to preschoolers, offers myriad benefits beyond high income potential. In a study of 125 families recruited from an online national database, game play with Robot Turtles prompted alluring observations usually associated with chi-chi schooling, expensive tutoring and Buddhist retreats, including these Top 10 zingers:

 

  1. Your kids will spot a liar. Kids playing Robot Turtles are more likely to notice when people aren’t being honest and immediately notice when people do not smile sincerely. Parents were warned to keep their child away from family gatherings and keep Santa talk to a minimum.
  2. They’ll give Gwyneth Paltrow a run for her money. Game play with Robot Turtles generated marked upticks in creative ideas, originality, innovation, multiple solutions and ponderings about the future. This new creative awareness will no doubt be razor-focused on your blah wardrobe and home furnishings.
  3. You’ll save loads on family therapy bills. A love for tackling complex problems, problem-solving finesse and the ability to identify and correct mistakes was heightened during game play. Just imagine how you’ll use that $200 an hour next year...
  4. Better hope for headphones under the tree. Asking "Why?" is a good thing, right? (Keep telling yourself that.) After kids played Robot Turtles, their curiosity increased as did their tendency to think about and reason why people do the things they do. Tell them you don’t understand your mother-in-law either.
  5. Dust off those chore lists. Robot Turtles prompted children to more frequently help out, stay on task and think about things. Preschool may be too early to introduce chimney cleaning, but a dad can dream.
  6. You may feel inferior amid the Gandhi-like demeanor. Kids playing Robot Turtles were considered better communicators, less likely to wrest control of a situation and more family-focused. Usually that kind of behavior doesn’t happen until mid-December.
  7. Wave bye-bye to meltdowns. Children’s ability to handle failure well doubled. (The researchers were quick to add that children's view of parental failure may not be handled as seamlessly.)
  8. You'll be smarter than a 5th grader! Parents also got a boost after Robot Turtles game play, seeing improvements to new ideas, originality, creativity and problem solving. Behold your wondrousness - now go ask for that raise.
  9. Sheryl Sandberg might not like this one. Yes, the B word. Kids playing Robot Turtles were viewed as more bossy by their parents. But if bossy means they're helping out around the house, handling failure better and more creative, family-focused, and flexible? We'll take it!
  10. You'll never look at Candyland the same way again. Mr. Mint's a great guy but kids playing Robot Turtles improved intellectual capacity and executive functioning skills that provide the basis for coding and 21st century thinking. (Plus they got to have fun with their family and make silly turtle noises.)

 

Full report by Martin Research Consulting is available on ThinkFun's website.

 

About Robot Turtles

Robot Turtles is the only board game to teach coding skills to kids as young as four, and the only screen-free resource for this pivotal age group. Robot Turtles was a Kickstarter sensation, graced the front page of the New York Times and has garnered awards since its national introduction last summer, including Teachers' Pick by Scholastic Instructor and Best Toy for Kids by the American Specialty Toy Retailing Association. Robot Turtles was invented by Seattle software entrepreneur Dan Shapiro who wanted to spend quality time with his then four-year-old twins and share what he feels is his single greatest superpower - the skill of programming. For more information, visit www.thinkfun.com/robotturtles.

 

About ThinkFun, Inc.

ThinkFun is the world’s leader in addictively fun games that challenge your mind and inspire creative thinking. Nearly 30 years ago, ThinkFun was founded with a dream to change the world through play. ThinkFun continues to expand on that dream every day with games, mobile apps and global education programs.

 

About Martin Research Consulting

Martin Research Consulting provides custom research related to youth, education and the Millennial generation. With over 20 years' experience monitoring and understanding trends and developments in these areas, Dr. Suzanne Martin works with clients to understand their unique needs and customize research solutions.

 

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Editor’s Notes

Contact: Elizabeth Shea, Shea PR - sheapr@cox.net, 703.472.3921

 

Available for interviews:

  • Bill Ritchie, Co-Founder and President, ThinkFun
  • Suzanne Martin, Ph.D., Martin Research Consulting

 

THINKFUN CELEBRATES THREE TOY OF THE YEAR AWARD NOMINATIONS

Alexandria, VA (January 13, 2014) - ThinkFun®, Inc., the world's leading developer of addictively fun games that sharpen your mind, proudly announces three nominations for the 2014 Toy of the Year Awards, well-known as the “Oscars” of the toy industry. Toy of the Year Awards are issued by the Toy Industry Association, and winners are selected by a combined vote of toy manufacturers, retailers, media and consumers. A testament to their retail and consumer appeal, ThinkFun’s nominated games were selected as finalists from over 520 submissions.

 

BigLeap, with ThinkFun CEO Bill Ritchie & Neuroscientist Silvia Bunge, Launches 1st Crowd-Funding Challenge for Social Good

August 20, 2013 07:15 ET

BigLeap Launches First Crowd-Funding Challenge Platform for Social Good

First Challenge Aims to Give Children Everywhere Access to Free Games That Can Actually Make Them Smarter

 

Laser Maze and Zingo Sight Words win ASTRA Best Toys for Kids 2013!

We are so honored that BOTH Laser Maze and Zingo! Sight Words have been named Best Toys for Kids by ASTRA, the American Specialty Toy Retailing Association!

 

The Best Toys for Kids program was created by ASTRA to help its retailer members attract media coverage and customers to their stores during the fourth quarter. This year, winners were voted for by more than 550 independent and neighborhood toy retailers, and announced on June 19, the final day of the 2013 Marketplace & Academy in Nashville, TN.

 

Rush Hour Featured in Scientific American

Scientific American Mind Magazine is dedicated to innovations in brain science, and the 2013 May/June issue features a story on brain-training games that puts a spotlight on Rush Hour. This iconic ThinkFun logic puzzle was featured in a piece on brain training games that have a proven effect on improving the way children’s brains work.

ScientificAmericanMIND

 

Hello Sunshine wins a Parents’ Choice Gold Award

Hello Sunshine, ThinkFun’s latest toddler game, is honored with a Parents’ Choice Gold Award!

According to Parents' Choice:

THINKFUN’S MUCH ANTICIPATED LASER MAZE™ IS NOW AVAILABLE

CALLING ALL TWEENS, GEEKS AND PUZZLE PROS!

 

THINKFUN’S MUCH ANTICIPATED LASER MAZE™ – THE FIRST LOGIC GAME WITH A REAL LASER – IS NOW AVAILABLE

 

Alexandria, VA – June 3, 2013 – Whether you’re a Tween, a self-proclaimed Geek or a puzzle pro, you’re going to get fired up over ThinkFun’s new Laser Maze™, the first logic game with a real laser!

 

WordARound a Top Ten Family Board Game in FamilyFun Magazine

 

WordARound was named as the top thinking game in FamilyFun Magazine’s “Top Ten Family Board Games” feature. The winners all appear in the May issue of FamilyFun and can also be seen online at Parents.com.

 

Haven’t played WordARound yet?! This circular card game is fast-paced fun for the whole family, building focus, reflexes and vocabulary through play! See a quick how to play video here.

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