ThinkFun at Toy Fair New York, Booth #2035

New ThinkFun Puzzles and Games Promote the Power of Learning Through Play
Copyright 2011 PR Newswire. All Rights Reserved 2011-02-13 See original article on IT News Online [1]
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NEW YORK, Feb. 13, 2011 /PRNewswire/ -- American International Toy Fair, Booth #2035 -- ThinkFun®, Inc., a leading designer of addictively fun games that stretch and sharpen your mind, today announced eight exciting new products and three new mobile apps will all become available in the spring of 2011. ThinkFun offers both single- and multi-player games that appeal to everyone who loves games - everything is designed to be easy to learn with grow-with-you levels that encourage the valuable skills of strategic, critical and creative thinking.

Five new products - PathWords(TM), Tilt(TM), HyperSwipe(TM), Swish(TM) and Letter Go!(TM)- join ThinkFun's core product line of award winning games while the new Snack Attack!(TM), Cartoon It!(TM) and Bug Trails(TM) are the company's newest offerings from its ThinkFun Jr. ® division. In addition, three new mobile apps extend the company's most beloved board games to a new audience.

A Focus on Fun
"A great game can strengthen thinking skills and prepare kids and adults alike for the challenges they will face in our evolving world," said Bill Ritchie, co-founder and CEO, ThinkFun. "But first and foremost a great game must be fun. This may seem obvious, but is actually an area where many educational games and  cognitive development programs fall short - they start taking themselves very seriously and suddenly the games just aren't that much fun. ThinkFun games are designed to be so enjoyable you can't stop playing them."

Smart Play this Spring
Kids and adults who love a challenge will find their match in ThinkFun's 2011 product line, which includes both single-player logic puzzles and family games that everyone can play. This year, for the first time, the company has applied the brilliance of a ThinkFun logic game to a word game in the new PathWords. The new  products join a popular line of games that includes Rush Hour(TM), Math Dice (TM), Solitaire Chess(TM), and Chocolate Fix(TM)to complete the ThinkFun
offering.

PathWords
Ages 12 & up (single player)| MSRP $19.99.
PathWords is an exciting new game that combines the best of Pentominoes and a word search. Players must find all the words in each challenge and place the puzzle pieces so that the letters under each piece spell a word. PathWords will delight puzzle game buffs and word search fanatics alike.

Tilt
Ages 8 & up (single player)| MSRP $19.99.
Tilt is a dynamic multi-challenge maze game that requires a player to tilt the game board back and forth, and left and right to navigate the green sliders through the center exit hole. Players must think strategically to solve the challenges required to finish the task.

HyperSwipe
Ages 8 & up (2-6 players)| MSRP $24.00
HyperSwipe challenges the reflexes as players race against an opponent to collect the most pattern matches. Patterned cards quickly pop out of the HyperSwiper, requiring players to think fast and match faster as the game moves at hyper-speed.

Swish
Ages 8 & up (2-6 players)| MSRP $12.99
Swish is a visual and spatial card game that challenges players to make matches, or "Swishes," before their opponents. A Swish is made by taking two or more of the transparent cards and placing them directly on top of each other so that every ball fits into a hoop of the same color.

Letter Go!
Ages 8 & up (2-6 players)| MSRP $14.99
Letter Go! is a fast-paced strategic word game made to play with a group. Players race to use the letter tiles to make one word each. The tiles are worth more points when used the first time in every round. The player with the most points at the end wins.

Games for a New Generation
2011 marks the launch of ThinkFun Jr., which features games for children as young as four years old. ThinkFun Jr. toys and puzzles are a great way for young minds to have fun while they establish important thinking skills - stretching their minds and sparking their imagination through play. The new products join the Rush Hour Jr.(TM),Math Dice Jr.(TM), S'Match!(TM),FlipOver!(TM),What's GNU? (TM),and the Zingo!(TM) line of games to the complete the ThinkFun Jr. offering.

Snack Attack!
Ages 4 & up (2-6 players)| MSRP $19.99
Snack Attack! is a fast-paced picture matching, token stacking challenge that will have players of all ages coming back for more. Spin the delightful Snack Attack! Spinner Platter and the Snack Tokens magically appear. The player with the most Snack Tokens wins. The matching and stacking of Snack Tokens varies the game every time it's played and two levels of play keeps the game fun for both younger and older children.

Cartoon It!
Ages 6 & up (2-6 players)| MSRP $19.99
Cartoon It! is a fast-paced memory game with an artistic twist that is fun for all ages. Players earn points by correctly memorizing and drawing cartoon characters based on six specific features. They then share their artistic results with the group.

Bug Trails
Ages 6 & up (2-6 players) | MSRP $14.99
Bug Trails is a 6-legged color matching domino game. Kids and adults alike love the fun bug pieces, and the unique edge-matching gameplay is simple to learn. Various levels of play make the game more challenging for older players. The first player to run out of their Bug Tiles wins.

Gaming on the Go
As the habits of consumers expand to encompass the virtual world, ThinkFun is dedicated to growing with them. Three new apps are launching in 2011, following in the footsteps of ThinkFun's first app, Rush Hour, which is now closing in on one million downloads. The first new app of the year launched in January 2011, with two more to follow.

Solitaire Chess
All Ages | MSRP -$2.99
Solitaire Chess offers a unique spin on a timeless game; its chess distilled to its very essence - there is one simple goal: capture all the pieces on the board until there is only one left. The app features 400 challenges, 100 at each difficulty level, scaling from a fun and inviting gateway into the world of chess, through to thought-provokers for even the best players.

For more information on ThinkFun's new product line, as well as product demos and samples, please stop by and see the ThinkFun team at Toy Fair -booth# 2035.

About ThinkFun
ThinkFun Inc. is the world's leader in addictively fun games that challenge your mind and inspire creative thinking. Over 25 years ago, ThinkFun was founded with a dream that it could change the world through play. It continues to expand on that dream everyday with games, brainteasers, mobile apps, online games and  global education programs. Today, ThinkFun's award-winning products bring smiles to homes and schools across 60 countries and are translated into over 20 languages. To learn more about ThinkFun, go to www.thinkfun.com.