Real World / Road Rules Cast Conquer Rush Hour

Binary Arts' Puzzle Goes Life-Size!

April 3, 2002 Alexandria, VA - On April 15, 2002, the cast of MTV's Real World/Road Rules Battle of the Seasons will face "The Rush Hour Challenge." The members of the show will participate in a life-size version of the popular game Rush Hour, the traffic jam puzzle that turns gridlock into a game--complete with real cars.

Members of each challenge team will take turns attempting to drive one of the cars to the exit on the game board. Eight other cars on the game board block their path to the exit. The teams will race against the clock to see who can make it out of the mess in the least time without destroying the cars.

"We found the Rush Hour game and we knew instantly it would be a great mind game for our series." said Julie Pizzi, Producer of the Real World/Road Rules Battle of the Seasons. "Our research team sorts through tons of games and puzzles looking for ideas for our challenges, and when we found Rush Hour, we knew it would make a challenging life-size competition."

"Rush Hour is a fantastic 'hand on' playing experience," says Bill Ritchie, President of Binary Arts. "When the ides of turning this into a life-size game came up, complete with real cars, we jumped on it. Plus, I've always loved MTV. What could be better?"

Tune in Monday, April 15, 2002 at 10PM to see which of the teams make it out of Rush Hour!

About Binary Arts
By transforming the ideas of mathematicians, puzzle masters, and game theorists into engaging products, Binary Arts has mastered the art of making toys that are fun and smart. Founded in 1985 by Bill Ritchie and Andrea Barthello, its products have won over 100 awards and are found in specialty toy and gift stores around the world. More information can be found on the web at www.binaryarts.com [1] or www.thinkfun.com [2], the Internet's best game site, operated by Binary Arts. Retailers can place orders by calling their Binary Arts Sales Representative or (800) 468-1864.

For more information, contact: Steve Cuomo
scuomo@ThinkFun.com [3]
703-549-4999