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Toy Fair 2013: Behind the curtain...

Each year when I tell friends – especially those with kids – that I’m headed to Toy Fair, the first response is generally, “That sounds AWESOME, how do I get in?!”

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Unfortunately for my game-loving buddies, this event is not open to the public. Learning the doors are locked tends to conjure up visions of top-secret toy meetings, tinkering elves, a massive toy workshop inside the Javits Center… the imagination can run wild!

I hope I’m not spoiling the magic by sharing the experience inside the ThinkFun booth…

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Welcome to the ThinkFun Booth!

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Laser Maze, available in May!

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I thought you said no outside visitors?! This brainy bird couldn’t resist playing WordARound during show set-up!

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The ThinkFun team, ready to roll!

Sadly no game-making elves were spotted this year, but we were thrilled to visit with some amazing  inventors who have created many of our great games… kind of the same thing right?!

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A familiar face! ThinkFun co-founder Bill Ritchie poses with his two toddler inventions: Roll & Play and, new for 2013, Hello Sunshine!

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Luke Hooper, one of the inventors of Laser Khet, stopped by to pose with the amazing new game he created with ThinkFun – Laser Maze features a REAL (safe) laser, we can’t wait for it to arrive in May!

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The Hebert Brothers are the brainy duo who created WordARound, we’re addicted!

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A visit from the inventors of UnHinged!

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The Costers are the inventors of the iconic Zingo Zinger!

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Steve Hayton, Turnstile inventor, visited ThinkFun to say hello!

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Yackety Smack inventor Roberto Fraga stopped by to play!

Despite auspicious beginnings (ahem, Snowstorm Nemo, I mean YOU!), 2013 Toy Fair was a fantastic show – The Toy of the Year Awards were a wonderful celebration to begin the festivities, and our 5 new games were so well-received – and we are looking forward to a terrific year!

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