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Greetings From SmartPlay's New Author

throwback 300x201 Greetings and Salutations From SmartPlay’s New Author

Andrea and I back in the day wishing BinaryArts (ThinkFun’s original name) good luck at its launch.

Hello World! This is my debut post on the SmartPlay.com blog, so I figured I’d take a moment to introduce myself, share a little bit about what inspires me, and set some intentions about what you can expect from my posts moving forward.

A Little About Me

Some of you may know me as the CEO and Co-Founder of Thinkfun, the world’s leader in addictively fun games that build 21st century thinking skills through play. But I’m guessing that most of you may not know WHY I got into the game industry.
My lovely and inspiring wife, Andrea Barthello, and I founded ThinkFun on a dream. We wanted to change the world by translating the brilliant ideas of the craziest mathematicians, engineers and inventors into simple toys that could be appreciated by children of all ages. This was way back in 1985, and our name back then was BinaryArts (see our throwback photo that accompanies this post for visual aid).

In 2003, we changed our name from Binary Arts to ThinkFun and updated our mission to focus on the learning-through-play perspective. But not that much has changed since then. We still want to change the world, we just want to do it through play.

Lately, what I’m really enjoying is just how organically our newest games support some of the forward-thinking philosophies and curricula of the STEM (Science, Technology, Engineering, and Mathematics) and STEAM (Science & Technology interpreted through Engineering & the Arts, all based in Mathematical elements) communities. If you don’t know much about these organizations yet, take a look at this video from Georgette Yakman, Founder/Teacher of STEAM.

A Little About Robot Turtles

So how does ThinkFun pay off our claim to ignite minds through play? Let’s take Robot Turtles as an example. The game sneakily teaches programming fundamentals to kids ages 3 and up and is the perfect expression of ThinkFun’s mission.

Robot Turtles players learn how to break one big problem into small steps, to think ahead, to work backwards, to look for patterns and to keep trying to fix their “bugs.”
 Playing is a lot like coding because:
• When a child lays down her cards, she is writing code.
• When a child rearranges his cards to fix what didn’t work, he is debugging.
• When a child discusses her strategy, she is commenting her code.
• When a child asks a parent to move the Turtle, he is running a program.
• When a child plays a Function Frog, she is executing a subroutine or a function.

I want to dive deeper into the mechanics here, but I’ll just share this 20 second video on how to play Robot Turtles instead, and wait until next week’s post to unpack the topic further.


A Little About What to Expect as the Blog Evolves

I plan on writing about once a week from now on, focusing on my take on the whacky world of creativity, problem solving and any general out-of-the-box thinking. I REALLY want to hear from you all as time goes on. What do you want to hear more about? What should I shut up about?

I’ll also reach out to some friends and colleagues to guest blog for me on these subjects from time to time, and I’ll do some “Greatest Hits” posts that bundle up a few of the fantastic posts from my SmartPlay blog predecessor, Charlotte Fixler.

Onward!

2 comments to Greetings and Salutations From SmartPlay’s New Author

  • Bill I live that you are writing this blog-you have so much to share and even though I am your work and life partner I I am always motivated by your brilliance-keep those thoughts and ideas coming-cheers!

  • Every time I try to type love it shows up as live-weird huh!!

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