One of the perks of working at ThinkFun is hearing about how our games affect the lives of the children that play them. Just had to share Max’s story, emailed to ThinkFun CEO Andrea Barthello by his mother Aileen… stories like this are what keep us going!
Thank you for taking the time to speak with me today. I felt that it was important for you to hear from “just another Mom” about how terrific your products really are. My six-year old Max literally is addicted to the “Chocolate Fix” and the “Rush Hour Jr.” and my 3 year old Sophie loves Zingo which has become her special game that she plays with her Pop Pop (he’s 73 and loves the games just as much!). To watch the two of them fight over BUG or both grab for a FOOT as they scream the word is really a sight to see.
For kids like Max, finding independent games that are fun, challenging, mind-opening and clever are few and far between….. but you seem to really have a handle on this niche. Today when I took a turn at “Chocolate Fix” he made a comment like “Hurry Mommy, customers are waiting!”
If you do ever need game tester, he’d be the first to line up. He’s a true gamer….. and finds games with strategy the most interesting. He’s as competitive with himself as he is with others. And, he just loves the “purity” of your themes (the ice cream truck, chocolates in a box.) He actually finds joy in that. I have caught him making up a story about the truck and how it has to pass the sports car, fire truck, etc. to get to the kids waiting for the ice cream.
That is another element of your product that really appeals to me as a parent. The conceptual relation and problem solving strategies increase in difficulty and can become quite complex — yet you have not lost sight of the fact that the ones playing the games ARE kids. Think Fun certainly serves up unique, tickle your brain challenges but the context for the games seem to be simple, pure and fun.”
Thank you for sharing, Aileen!