ThinkFun was founded in 1985 by husband and wife team Bill Ritchie and Andrea Barthello. Bill was a born puzzler, so defining his dream company was no challenge, but the 80’s were a tough time for toy companies. Retailers were moving away from games, and the Rubik’s Cube, which had broken through in the mass market, was losing popularity.
No stranger to a challenge, Andrea vividly remembers the day she pulled up in their driveway and declared, “We can do this!” In the early years, Bill and Andrea’s basement served as assembly line, home office, and distribution center, and our first product, the Hexadecimal Puzzle, was born right out of that basement!
Despite humble beginnings, Bill and Andrea founded ThinkFun, originally called Binary Arts, with a noble mission, “To translate the brilliant ideas of the craziest mathematicians, engineers and inventors into simple toys that can be appreciated by boys and girls around the world.” We still believe this today.
Over the years, we have strengthened our commitment to creating products that naturally inspire learning, spark creativity, and build problem solving through play. We continue to push into new frontiers with mobile apps, online games, global education programs, even brain research… all this and we’re STILL creating incredibly fun, innovative new games!
ThinkFun was founded with a dream that we could change the world through play, and at 25 years young, we are living that dream. Today, ThinkFun is a respected global company represented in over 60 countries and translated into over 20 languages. We’re thrilled to welcome you into the ThinkFun family and hope you’ll join us in new adventures!
For a complete list of all ThinkFun product introductions by year, click here.