Andrea wears a Fitbit. She began taking it seriously when our son Sam became her online coach and cheerleader and started tracking her progress through the Fitbit app. Once she discovered that she could set goals and earn badges for “step milestones” she got really into it. She’s walking more now, she keeps track of how much exercise she’s getting, and she feels great about it—because she’s connected to Sam and because staying fit has become somewhat of a game for her.
Andrea wears a Fitbit.
This isn’t just happening to Andrea, it’s everywhere! It’s called “gamification.” Gamification is the process of using game mechanics to shape human behavior in prescribed ways. Jane McGonigal gave a TED Talk where she described her game called Super Better, her talk has pretty much become the unofficial gamification movement anthem. Here is a link to the talk, it is definitely worth watching.
Jane McGonigal talks at TED about gamification
And then there’s the example of Foldit–the “solve puzzles for science” crowdsourcing experiment that encourages gamers to play a game of folding proteins with the larger goal of making scientific advances. Just like other online games, Foldit includes various game mechanics—such as leaderboards–to reward and motivate players.
With this new gamification movement afoot, I’ve been thinking a lot about what this means for the toy and game industry. One would think that this would be a revolution of sorts in the industry. People are finally viewing games as having some higher purpose. They can help you to reach a goal, make you smarter, a better friend or citizen or keep you on track with your exercise routine or diet.
I am not seeing as much as I would expect to from our industry. What is your perspective? I welcome your thoughts and I would love to learn more about what’s actually out there.
Please share any examples of creative and successful Gamification style programs that are being used for kids. Just “reply” to this post, give a short description of the program and include a link so that everyone can find it for themselves. With a little luck we’ll end up with a long string of creative ideas that leads to a bigger conversation.
Take a peek at some of the examples we’ve already collected here.
This week’s TED Talk Friday featured Dan Ariely’s talk at TEDx Rio de la Plata – a fantastic deep dive into motivation that explores What Makes Us Feel Good About Our Work.
From Marketwired – Aug 20, 2013:
BigLeap Launches First Crowd-Funding Challenge Platform for Social Good: First Challenge Aims to Give Children Everywhere Access to Free Games That Can Actually Make Them Smarter
SAN FRANCISCO, CA - BigLeap, the world’s first crowd-funding prize and reward network that allows passionate advocates to drive social change via competition-based challenges, today launched its first challenge: to make education more accessible.
BigLeap’s first challenge is championed by Professor Silvia Bunge, a neuroscience and childhood learning expert at U.C. Berkeley, and Bill Ritchie, the CEO of ThinkFun games. The challenge will give children everywhere access to free games designed to improve their brain power by helping to develop their reasoning and logic skills via simple, interactive game play.
ThinkFun’s mission has always focused on bringing mind challenging games to children everywhere, and this challenge is an exciting new way to ensure these brain building games reach even more communities. Read more on Bill’s involvement in this challenge and find out how to get involved here!
One look at sweet little Sunny and you can’t help but grin! Want proof? Check out these adorable little munchkins playing Hello Sunshine – and just TRY not to crack a smile… impossible!
In an effort to spread more Sunshine, I had some fun creating some Sunny-inspired gear for our youngest players and their parents… perfect gifts for playful little ones!
Have ideas for other fun game-themed apparel? I’d love to hear them!
This month’s TED Talk Friday featured Ariana Huffington’s 2011 TED Talk of the Year.
John Hunter, whose work I shared in this post after the 2011 conference, defines inspirational mentorship in my mind. His approach to teaching children about complex world problems through active engagement, and ceding control, is just amazing to see unfold.
Here’s John Hunter’s talk “Teaching with the World Peace Game”
This year’s highlight of the TED Ads Worth Spreading campaign had everyone at TEDActive bopping along… it’s incredibly catchy- in a hysterically morbid kind of way!
Enjoy Dumb Ways to Die!
I’m thrilled to share our new line of Brain Fitness games: Solitaire Chess, Rush Hour, and Chocolate Fix!
These brain-boosting games are designed to strengthen mental muscles through play – and you can bet my playful grandma has already got a set!
These three games were created in partnership with fantastic volunteer testers from the ThinkFun community and AARP who gave feedback on everything from packaging to piece design to challenge progression. Industrial designers shared ergonomic pieces designed for larger hands, and testers voted for their favorites and shared great ideas about modifications and preferred game storage. Below is an example of insight from an early survey that led to the tagline “Cross Train Your Brain” on the package front!
We spent several months working with these testers, sharing new ideas, testing play patterns, and refining these new offerings to ensure they were both a fun and challenging experience!
Testers shared some fantastic feedback after a month of playing…
“I plan ahead more. I think of the outcome before hastily acting.”
“I play bridge and find it easier to remember which cards were played!”
“Gets your brain thinking! Challenging, stimulating and fun all in one.”
“I plan to play these for a long time!”
Increasingly we are hearing about the importance of keeping our brains nimble and strong as we age. With so many companies offering digital training games, we are very proud to present quality hands-on thinking games that engage players both on a tactile and mental level. These three classic ThinkFun games, Rush Hour, Chocolate Fix, and Solitaire Chess, have long been celebrated for pushing players to think harder and challenge themselves, and we are thrilled to present them now for an older audience!
Do you play brain games to keep your mind sharp? What are your favorites?
The following guest post is shared by Sanjli Gidwaney, the Country Coordinator for the incredible Design for Change USA organization!
The Design for Change USA (DFC USA) team is pleased to announce the students of Crazy Horse School from the Pine Ridge Reservation in South Dakota, as the winners of DFC USA 2013! Their winning entry, Combating High Dropout Rates, has inspired people around the world. The students have received $500 worth of ThinkFun games, in recognition of their efforts!
The natural partnership between DFC and Think Fun is rooted in the belief that children learn best when they’re having fun. It is through critical thinking and team building skills learned during games and real world problem solving, which enable students to become better leaders and change makers of the future. DFC is incredibly thankful for the support of ThinkFun, and we are so excited that our student winners will benefit from $500 worth of ThinkFun games this year!
2013 Design for Change USA Winning Team!
To learn more about Design for Change and the winning team, keep reading!
Design for Change is the largest global movement designed to give young people an opportunity to express their own ideas for a better world and to put them into action. Design for Change is a framework of design thinking principles such as Feel, Imagine, Do, Share, with supporting templates, exercises and a robust curriculum designed by Stanford Design School, IDEO, and Harvard’s Good Work Team. This year, Design for Change (DFC) reaches 40 countries and hundreds of thousands of youth, teachers, parents, and educators around the world.
How did the winning students impact their community?
The Lakota reservation in South Dakota faces a number of challenges including a limited number of healthy activities available for youth, 90% unemployment rate, a feeling of hopelessness and frequent substance abuse, and many students dropout before high school graduation. In an effort to address this challenge, the students of Crazy Horse School used the DFC framework to host a community event, centered on activities such as sports tournaments, talent shows, a community dinner, and Lakota beading and quillwork. In doing so, they believe they can restore a new sense of hope on the reservation, bringing the community together to discuss important issues. They will use this event to show their classmates, how to replace unhealthy youth pastimes with exciting and fun activities in hopes of keeping them on track to graduate.
How can I help?
The DFC USA team is raising funds to send three students and two teachers from the Crazy Horse School, to the ‘Be the Change’ Conference in India in September 2013. To learn more, visit: designforchange.us/donate. Please help us spread the word!
Learn more about the DFC movement by checking out dfcworld.com
August’s TED Talk featured one of my favorite authors – Daniel Pink – in his 2009 TEDGlobal talk The Power of Motivation.
In this powerful talk, Pink challenges traditional notions of what motivates people. Pink shares ways that typical go-to solutions like bonuses and contingent motivators often don’t work or – in some cases – do harm. 21st century tasks require managers to think and incent differently, and Pink’s talk provides a thoughtful springboard to these important shifts.
What motivates you in your work?
Our friends at Math Plus Academy, an academic enrichment program with 2 locations in Ohio, recently took their love of ThinkFun’s Chocolate Fix game to a pretty sweet new level. Madison Corna, a Director at one of the centers, shares their experience and some great photos of GIANT Chocolate Fix in action!
We became inspired to create Life-size Chocolate Fix after playing Human Rush Hour. (We thought Life-size Tip Over might be a little dangerous!). Anything that gets the students up and moving around is great because it causes them to be even more engaged with the problem solving process. Students LOVE this huge life size version of the game!
We always set it up in a tournament style with three or four rounds and the team who solves the challenges fastest wins! There are few things in the world that are more rewarding that seeing a child get excited about math and problem solving.
The first two (in the gym) are from an event at a local elementary school that we did called Think Tank.
The photos below are from a STEM event for girls that we do called IGNITE (Igniting Girls’ Natural Inquisitiveness in Technology & Engineering).
We love seeing these big thinkers in action! Have you ever tried magnifying a favorite game?!
This month, ThinkFun was pleased to participate in the 2013 National Boy Scout Jamboree in West Virginia at the beautiful Summit Bechtel Family National Scout Reserve. Our Head of Inventor Relations Tanya Thompson joined in the fun as part of the Mind Trekkers team and shares a fun recap of the week!
Mind Trekkers is an outreach organization for Michigan Tech, and their STEM (Science, Technology, Engineering and Mathematics)-focused booth was part of a larger section of the Jamboree called “The Cloud” or “Technology Quest.”
Scouts from all over the country had fun challenging their minds with our Life-Size Hoppers Brain game! Using our Hoppers Construction Kit, Mind Trekkers taped out a large Hoppers grid on a tarp and displayed multiple challenges. Scouts became the frogs and hopped their way to victory.
One thing was evident, Scouts enjoyed our puzzles!