Tag Archives: Herbert Brothers

Happy Inventor Month: Meet the brains behind WordARound!

May is National Inventors Month! (Incidentally, it also happens to be National Barbecue Month, so fire up the grill and celebrate!)

ThinkFun’s inventors are the creative brains that drive our new products, and we love any chance we get to celebrate them. To kick off the month, I’m thrilled to introduce two new additions to the ThinkFun Inventor club: The Herbert Brothers!

IMG 6416 225x300 Happy Inventor Month: Meet the brains behind WordARound!

This loveable duo behind the new card game WordARound has been creating clever, quirky – and simple – ways to have fun since they were little boys mixing it up in a family of five kids in Southeast Indiana.

In 2009, Dave and Joe Herbert’s passion for film-making took a life-changing turn when their shoestring production of a Super Bowl ad for a Doritos contest won them $1 million in prize money.   But the acclaim didn’t stop there.  The hilarious 30-second commercial “Free Doritos!” hit #1 on USA Today’s annual consumer ranking of Super Bowl ads, taking Madison Avenue by storm and leaving 51 “big-budget advertisers” in its wake.

Released in February 2013, WordARound is recent evidence of the Brothers’ knack for balancing the offbeat with universal appeal.   The game features words in a circle and players race to call them out.  It’s a quick study but surprisingly tough, fueling laughter, frenzied play, and accolades like “instantaneously fun,” “genius” layout and “streamlined elegance.”  And just like their famous ad, the acclaim doesn’t stop there.  Players build focus, reflexes and vocabulary – fitting perfectly with ThinkFun’s repertoire of addictively fun games that sharpen your mind!

 Happy Inventor Month: Meet the brains behind WordARound!

Want more inventors? In this post, I shared several photos of our inventors who stopped by to say hello at Toy Fair 2013, and here are the smiling faces of more inventors in 2012!