Older Posts…

The man behind the Laser... meet Luke Hooper!

Folks are getting fired up about Laser Maze! Since behind every great game are some equally amazing brains, I thought it would be fun to introduce the inventor, Luke Hooper! Luke also invented the award-winning strategy game Laser Khet 2.0, and he has done a brilliant job translating the fun of laser play to a solo logic [...]

Toy Fair 2013: Behind the curtain...

Each year when I tell friends – especially those with kids – that I’m headed to Toy Fair, the first response is generally, “That sounds AWESOME, how do I get in?!”

Unfortunately for my game-loving buddies, this event is not open to the public. Learning the doors are locked tends to conjure up visions of top-secret [...]

Toy Fair 2013: Toy of the Year Awards

Cocktail dress + snow boots, good thing NY Fashion Week is over!

After a monster pre-Toy Fair snow storm (fittingly named Nemo!) threatened to derail months of careful planning, the ThinkFun team braved the elements, the train gods smiled upon the DC-NY route, and we successfully made our way to New York for the show… and [...]

Toy Fair or Bust!

With a verrrrrry ominous weather forecast looming, We at ThinkFun prepare to set out for Toy Fair in New York this weekend!  Several members of our team beat the storm and are setting up the booth today and tomorrow, while the rest of us hold our breath and hope that flights and trains make it [...]

Keeping UnHinged from coming unhinged!

Love a good brainteaser?  UnHinged is one you’ll have trouble putting down… literally.  When we first showed this new puzzle back at Toy Fair in February, I found myself chasing several reporters through the aisles when then puzzle grew legs and walked off with them!

There’s something about the rhythmic flip, fold, stack tactile feel of [...]

How Do You Say

Since its launch in February, our first-ever toddler game Roll & Play has been a fantastic success!  After it was introduced with a feature on The View during Toy Fair, parents, preschool teachers, therapists, and previously-stumped toddler gift-givers from all over the US have welcomed this soft plush cube with open arms!

(For more horn-tooting, check [...]

Meet the brains behind the games!

This year’s Toy Fair was the best in ThinkFun’s 26 year history at the show – certainly the best of the 3 years I’ve been attending!  With 9 rocking new products and a fantastic message to spread to the world about the power of healthy, fun brain play, ThinkFun’s booth was mobbed from opening to [...]

Off to Toy Fair!

Last year was my inaugural trip to Toy Fair in New York, and I’m thrilled to head out tomorrow for round 2 as a very mildly seasoned veteran!

I can guarantee I’ll still be floored when I walk in, with a kid-in-a-candy-store “where-do-i begin?!” grin on my face…  but maybe slightly less nerdy this year?  I [...]

The Countdown Begins...6 Months to Toy Fair!

toy fair 1961

Friday the 13th may seem like an inauspicious date, but here’s a great reason to celebrate it…

Today begins the 6 month  countdown to New York Toy Fair!  Last year was my first year attending, and I had a blast!  Check out highlights from the event here, and click here for more recap and some fun [...]

S'Match Supports Speech Therapy Sessions (say that 3 times fast!)

The following post is by speech-language pathologist Sherry Artemenko, featured on her Playonwords blog

Strengthen language skills through play!

SPEECH THERAPY GAMES: S’ MATCH BY THINKFUN

I use fun commercial games for speech therapy all the time. Some are valuable as a reinforcer after a turn of saying a sound, practicing [...]