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Only the strong survive in the cut-throat world of... Toys?!

Check out this trailer from the new film Toyland!

Toyland sheds light into the high stakes world of the 22 billion dollar toy industry, where fun and fortune await those who know how to get inside the mind of a child! Director Ken Sons introduces the inventors behind the biggest toys and games in history while [...]

If You Give a CEO a Camera...

ThinkFun CEO Bill Ritchie in his Super Solver cape!

This is as good a time as any to introduce ThinkFun CEO and co-founder, Bill Ritchie!

Over the last few weeks, Bill has been jetting all over the country, stopping in Berkeley, CA to visit the folks at the Bunge Lab for Cognitive Control and Development who [...]

So who buys these games anyway?!

Toy Fair was particularly fun as I had a chance to step out of my education/product development bubble and see the real impact of the games I help create through the eyes of the people who buy and sell them!

As the bulk of my communication is with educators, the only regular interactions I have with [...]

Greetings from Toy Fair!

What an incredible week this has been!

Just wrapped up day 3 of Toy Fair here in New York and wanted to share some quick high points.  While ThinkFun has been exhibiting at this show for the past 24 years(!), this was my very first experience, and I’ve been completely star-struck to put it mildly… Wow!