ThinkFun Inc., the leading creator of Mind Challenging Games™, and Marvel Entertainment, Inc., one of the world’s most prominent character-based entertainment companies, have agreed to a multi-year licensing agreement, in which Marvel will provide ThinkFun access to the Marvel Heroes characters. ThinkFun has been granted the rights to Marvel Heroes classic characters such as Spider-Man, X-Men, Hulk, Silver Surfer, Captain America, as well as other well known characters, and will produce a variety of theme-based learning games that leverage ThinkFun’s mind challenging game platform.
“We are extremely excited about our collaboration with Marvel,” said Ralph Cuomo, President and COO of ThinkFun. “By combining Marvel’s evergreen characters with our best-selling proprietary game platforms, we can create games with fun, engaging themes that have all the learning benefits consumers have come to expect from us.”
Designed to develop and nurture essential thinking skills, ThinkFun games challenge the child’s mind to push further, probe deeper and think more creatively. The ThinkFun Marvel Heroes assortment will continue this strategy with the initial launch of 8 products scheduled for release in May 2006. The products will be based on ThinkFun’s innovative game and puzzle platforms adapted and themed to include a variety of Marvel Heroes characters. Products to be included in the initial launch are:
Spider-Man TIPOVER Ages 8 to Adult MSRP $16.99
City Crossing Ages 8 to Adult MSRP $16.99
Hopper Heroes Ages 8 to Adult MSRP $16.99
Zingo Heroes Ages 6 to 8 MSRP $16.99
Marvel Heroes Slide Puzzles (4 SKUs) Ages 5 and Up MSRP $4.99
Distribution of the ThinkFun Marvel Heroes product line will be targeted to Specialty Toy and Gift Stores, Book Stores and select Key Accounts.
About Marvel Entertainment, Inc.
With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies. Marvel’s operations are focused on utilizing its’ character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel’s strategy is to leverage its’ character franchises in a growing array of opportunities around the world. More information about Marvel can be found at www.marvel.com.
About ThinkFun, Inc.
For 32 years, ThinkFun Inc. has been dedicated to creating games that spark curiosity, cultivate confidence, and nurture life-long learners. Our games encourage interest in Science, Technology, Engineering, Art, and Math (STEAM), while generating excitement for a world of learning through play. Innovation, creativity, value, and fun are the four elements that comprise the development of every game. Ignite the mind, and change the world for each player.