2015 is a year of celebration for ThinkFun, Inc. as it marks its 30th anniversary, the debut of an exciting lineup and Toy of the Year Finalist honors for its smash hits Gravity Maze™ and Laser Maze™. ThinkFun is the world’s leading developer of addictively fun games that build 21st century thinking skills.
Well-known as the “Oscars” of the toy industry, Toy of the Year awards are issued by the Toy Industry Association and represent favorite toys, games, and properties across 12 categories. This year’s finalists were selected from more than 600 nominees by 60 academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers.
“It’s doubly rewarding to have two games up for Toy of the Year,” said Andrea Barthello, ThinkFun Chief Operating Officer and Co-Founder. “We’re very honored that support for Gravity Maze and Laser Maze extends beyond our passionate fans and the industry to educators and the media.”
Toy of the Year Finalists include:
Finalist for Specialty Toy of the Year, Gravity Maze is the only marble run with a logic puzzle. Played solo, Gravity Maze engages kids ages 8 and up in building and solving as they arrange colorful, translucent towers to whisk their marble from starting point to target using engineering, visual perception and reasoning skills. With 60 challenges, the game offers lots of creative building time, but only one design will successfully carry the marble directly to the target. Gravity Maze is the brainchild of Oliver Morris, Inventor of the Year in Game Design. It was named Best Toy by Good Housekeeping and won the Parents’ Choice Gold Award. MSRP: $29.99
Finalist for Innovative Toy of the Year, Laser Maze is the only logic game with a real laser! Played solo, Laser Maze explores the synergy between light and logic as you beam, bend and split a laser using mirrors and targets to solve 60 challenges. Players ages 8 and up build logical deduction and visual perception skills, and the unique mechanics involved with splitting the laser beam builds proficiency in physics, geometry, and reasoning. Laser Maze is recommended by American Mensa and winner of the Oppenheim Toy Portfolio’s Platinum Award. MSRP: $29.99
About ThinkFun, Inc.
For 32 years, ThinkFun Inc. has been dedicated to creating games that spark curiosity, cultivate confidence, and nurture life-long learners. Our games encourage interest in Science, Technology, Engineering, Art, and Math (STEAM), while generating excitement for a world of learning through play. Innovation, creativity, value, and fun are the four elements that comprise the development of every game. Ignite the mind, and change the world for each player.